Moonshine
How do you make a spa located in the basement of a New York City hotel into a luxurious, go-to relaxation destination? Create a brand infused a taste of bootleg liquor and relaxation.
MOONSHINE SPA's WAY TO GET PEOPLE TO RELAX FROM THE GO-GO-GO of NYC: IMMERSE THEM IN fun, SENSUAL SURROUNDINGS THAT evoke a sense of clandestine behavior.
We collaborated with the team at Le Parker Meridien to create the unique Moonshine brand design. The overall tone we went for was speakeasy meets luxury. We made sure to infuse this mood into all spa clients’ touch-points - clients even received a complimentary shot of moonshine upon check-in.
WHAT WE CREATED FOR MOONSHINE SPA:
Brand Identity • Collateral Development • Signage and Environmental Graphics • Custom Packaging • Book Design • Website Design • Digital Design • Print and Digital Advertising • Campaigns
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