Burger Joint
Peek behind the red curtain in the posh lobby of Le Parker Meridien hotel and follow the neon sign - there you have arrived at this secret burger spot with some of the best burgers NYC has to offer. This down and dirty brand design was modeled after those beloved, no-frills greasy spoons we find on roadtrips across the USA.
Le Parker meridien’S BRILLIANT IDEA: create the ultimate burger spot with A TRUCKSTOP VIBE INSIDE A 5-STAR NYC HOTEL.
The Jack Parker Corporation developed this no-frills restaurant serving a simple menu of pretty much only burgers, fries, milkshakes and beer. We collaborated on the brand design with them taking this one down to the studs - the concept was no fancy fonts or colors, no high-end printing, no beer tumblers - just think roadside hamburger stand. So we got to work on this no design brand design.
WHAT WE CREATED FOR BURGER JOINT:
Brand Identity • Collateral Development • Signage and Environmental Graphics • Custom Packaging • Website Design • Digital Design • Print and Digital Advertising • Campaigns
