Brightline
We partnered with Rockwell Group New York on the rollout of the brand design for Brightline, the private train network operating in South and Central Florida.
Brightline's mission is simple: connect people, not just places. Their innovative approach to travel required a brand design that was fun, modern and as bright and sunny as their Florida location.
We worked tirelessly to develop a comprehensive brand book and guidelines to ensure that Brightline's internal departments and outside vendors could apply the design seamlessly across all applications and grow with it – and they have done so beautifully!
We are proud to have played a role in establishing Brightline's vibrant, cutting-edge brand identity and look forward to seeing the impact it has on their business moving forward as they expand across the U.S.
WHAT WE CREATED FOR BRIGHTLINE:
Brand Identity • Collateral Development • Brand Standards for Signage and Environmental Graphics, Custom Packaging, Digital Design, and Print and Digital Advertising
